Networking
Networking plays a key role in a job search because it helps you connect with people who can share job opportunities, give advice, or recommend you for a position. It involves talking to friends, family, coworkers, and professionals in your field to build relationships.
Networking is important because many jobs are found through personal connections rather than job boards. It can lead to opportunities in the hidden job market and give you insights about different companies or industries. A strong network can help you stand out from other candidates and make your job search more successful.

Some of our favorite titles about networking follow
Reid Hoffman and Ben Casnocha
Written by LinkedIn co-founder Reid Hoffman, this book focuses on managing your career as if you are running a start-up, with an emphasis on building a personal network.
Dale Carnegie
This update of Carnegie’s classic focuses on the new rules of communication and relationship-building in the digital world. Perfect for job seekers who need to strengthen their digital presence and communication skills.
Devora Zack
Tailored for introverts and those who find traditional networking uncomfortable, this book offers a fresh approach to building professional relationships.
Keith Ferrazzi
This book is a classic on networking and building meaningful professional relationships. Ferrazzi shares practical advice on how to connect with people, emphasizing generosity and long-term relationship building.
Marcia Ballinger and Nathan Perez
This guide offers practical steps for organizing and executing networking meetings that yield results, with scripts, examples, and tips for follow-up.